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A quality website with authoritative content is a monumental factor in determining who shows up in local search results, especially in the highly competitive legal space. Seth Price, a lawyer himself, understands the special nuances legal marketers need to win with organic SEO. In this session, Seth examines four key areas that influence your Google My Business rank.
- Content strategy
- Link Building
- Technical SEO
- Local Search
You’ll learn tips for producing high-quality content that is authoritative and scalable as well as best practices for keywords, images, citations and review management. Most importantly, you’ll learn how to improve your website’s rank specifically for local searches because that’s where your potential clients are.
Links mentioned in this video:
- Google Image Search https://www.google.com/advanced_image_search
- PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/
- Yoast SEO https://yoast.com/wordpress/plugins/seo/
- Google XML Sitemaps https://wordpress.org/plugins/google-sitemap-generator/
- W3 Total Cache https://wordpress.org/plugins/w3-total-cache/
- Google My Business https://www.google.com/business/
- Yext https://www.yext.com/
- Moz https://moz.com/products/local
- BrightLocal https://www.brightlocal.com/
- SEMrush https://www.semrush.com/
- Ahrefs https://ahrefs.com/
- Search Engine Land – https://searchengineland.com/
- Whitespark – https://whitespark.ca/blog/
- Podium – https://www.podium.com/
- Yelp – https://biz.yelp.com/
