How to Claim and Optimize Your Apple Maps Listing

In this video I show you why you need to claim your Apple Maps listing for your business and how to do it.

I’ve been a Google Maps user for years. A lot of us use Google Maps, and most of us as local businesses optimize our business primarily for Google. But Apple Maps is now critically important.


On iOS devices (iPhones and iPads), Apple Maps is the default maps app, not Google. That’s important because three out of four users of iOS devices actually use Apple Maps, not Google Maps. So it’s critical that you claim and optimize your Apple Maps listing.

Do a quick search in Apple Maps … maybe for hair salons. You’ll find some local salons, but all of the listings are drawn from Apple Maps, not Google. Voice search is also getting big. We even have a complete Office Hour session on how to optimize your local business for voice search.

Do a Siri search for “Churches near me” for example, and you’ll see a similar list of results. In voice search on iOS devices, or any Siri devices for that matter, all the results from local businesses come from Apple Maps.

How to Claim and Optimize Your Apple Maps Listing

So how do you go about claiming your Apple Maps listing? Go to¬†… this is kind of like Google My Business but for Apple. You’re going to need an Apple ID, so if you don’t have one already you’ll need to create one. You can then follow the steps on-screen to claim or add your business.

Once you’ve claimed your business and signed in, you’ll see all the listings you have associated with your Apple ID account. Apple Maps isn’t as good as Google in that you can’t have multiple admins, but I’m sure they’ll develop that over time. You can, however, have multiple businesses associated with a single Apple ID.

Editing Your Apple Maps Listing Information

Once you get into your listing, there are only a few options that you have. Within the listing, you can edit your basic business information, name, the phone number, business category, and whether you accept Apple Pay. The business address and map location can also be edited.

While you can set your business hours, there are no special or holiday business hours like you get on Google or on Yelp. You may also include other links related to your business: for example, your website, Facebook, Yelp, Twitter profiles. You’ll notice there are no reviews here. Apple Maps actually uses Yelp or TripAdvisor reviews.

Once you add your information, confirm your ownership of the listing, and the listing is reviewed and approved, your business will now appear on Apple Maps the way that you want it.

By the way we have a free guide on our website called the local SCO checklist, it outlines an easy six step process to help people find your local business online. It’s completely free and I’ll put a link to it in the description as well. Okay that’s it for today. Thanks for watching this video. Definitely subscribe for more videos just like this and I’ll see you in our next episode.

Question of the Day

What are some other local business listings like Google My Business on Apple Maps that you’d like to learn about? I’d like to hear from you in the comments section below. And if you have a question you’d like answered in one of our next episodes post that in the comments section as well.

Free Local SEO Checklist

We have a free guide called the Local SEO Checklist that shows a simple 6-step process to optimizing your business for local search … including Apple Maps, Google My Business, and much more. It’s completely free so be sure to check it out.

Want more tips?

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.


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