Boosting Google My Business Conversions
World-renown GMB expert, Joy Hawkins, shows you how to get more customers using tried-and-true strategies and the latest Google My Business innovations.
Google My Business Q&A Tips
Google’s new, highly visible Knowledge Panel feature is driving local social conversations at the location level. This can be both a boon and a boondoggle and creates all new reputation issues to consider. This session will look at current facts, figures and insights into Google’s newest brand hazard and explore how you can cope with […]
Local Search Hacks You Probably Haven’t Seen Before
Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Local search hero Darren Shaw will show you bleeding edge local search tips and tactics that you can implement immediately to boost your local search rankings. He details tactics to address […]
How to Update Google and Other Listings When You Move to a New Address
If your business moves to a new address, you must properly update your listings on Google, Yelp, Apple and more. Here's a quick checklist to help you out.
No-Nonsense Link Building for Local Businesses
What is the value of link building anyway? Normally, this much maligned SEO tactic is given little focus by local search marketers. Standard advice is “do local sponsorships” or "get links from partners”, but will that really move the needle? Local SEO Guide VP of Search Dan Leibson will explain why link building is critical […]
Optimize Your Local Business for Voice Search
Can customers find your local business when they use a voice assistant like Siri, Alexa or Google? Join us for this week's free Office Hours session and we'll show you what you need to know about how these voice assistants work for local businesses and what you must do to be found. Eric also referenced […]
Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites,...
There have been a couple of big news items recently. First, Google updated their Home Services platform and the HomeAdvisor / Angie's List merger....
Google’s New Maps Filters
Google is automatically applying filters to Google Maps searches. In this video excerpt from our Office Hours session, we cover what this change means...
What to Do About Google’s Algorithm Update and the Dex / YP Merger
There have been a couple of big news items recently. First, Google updated their search results algorithm in late June, and over the holiday...
The New #1 Google My Business Ranking Factor
Google My Business expert, Joy Hawkins met with Eric Shanfelt to reveal the new #1 ranking factor in how Google ranks local businesses in...
