How to Add a Call Tracking Number to Your Google My Business Listing

Welcome back to another episode of Local Search Tuesdays where I’ll show you how to add a call tracking number to your Google My Business listing.

In the past, using a tracking number in your GMB listing was a bad idea. “NAP consistency” was an important tenet of Local SEO. Basically, you wanted to be sure that the same Name, Address, and Phone number appeared everywhere online for your business. If a different number appeared online, it was a bad signal to Google’s algorithm.

That didn’t really make sense though. In many verticals, businesses track inbound phone calls with tracking numbers. Why wouldn’t you be able to do the same thing with what could potentially be your biggest source of inbound phone calls?

Lucky for all of us, Google updated the algorithm, and now there’s nothing wrong with using a tracking number in your Google My Business listing. In fact, we encourage our clients to track GMB calls. As SEO kicks in and a business shows up more often in local searches, you can see the call volume going up as well.

If you don’t have call tracking set up in your Google My Business listing, here’s how to do it.

Get a tracking number

Sign up with a call tracking provider and get your block of tracking numbers. 

Go to the info section of your GMB listing

Log in at and find your location. Click into your dashboard, and then click the “info” link on the left side to see the information for your business.

Add your call tracking number

Click the pencil next to your phone number and enter your tracking number in the field labeled “primary phone”.

Add your actual local phone number

Enter your actual local phone number in the next field labeled “additional phone”. The algorithm will see that this local number matches your other citations and your website, so there won’t be any problems with NAP consistency.

Now, when your listing shows up in brand searches, in the map pack, or on Google Maps, the phone number that’s displayed will be your tracking number.

Google My Business Call Tracking
Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.