Watch this episode of LMI Talk where we chat with Myles Anderson, CEO of BrightLocal about what will make your local business rank well in Google.
BrightLocal offers online tools to help local businesses manage and track their local search engine optimization. His expert perspective on what will make you rank well in Google is well worth watching!
Myles tells us how a local business can best obtain high search results rankings. He points out that there are three ways of showing up on Google, Bing and Yahoo results pages:
- Organically – on the non-paid website listings of the search engines.
- Organically – on the non-paid maps listings of the search engines.
- By paying for prominence – running ads with the search engines.
Myles gives our local business audience a serious view into what they can accomplish in their organic efforts. For instance, there’s a misapprehension about local strategy that he corrects in this eye-opening interview.
At the end, Laurie asks Myles: “If you could give a local business owner advice about where to allocate marketing dollars in 2016 – what would it be?” Myles was emphatic: “Simple is best. Your website is the core of everything on line …” and then goes on to lay out a very smart strategy for local search optimization.
By the way, Myles Anderson has the most amazing British accent. Enjoy!
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