Ecommerce for Local Businesses

Ecommerce 101 for Local Businesses

Learn how local businesses can get started with ecommerce, integrate with their POS system, and also sell across Facebook, Instagram, Google and Amazon.
Week in Review

Local Marketing Week in Review – May 8, 2020

Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.
Whitespark Google My Business Management Service

Google My Business Management Service

You can manage a GMB listing yourself, but you could also use a Google My Business management service to do it for you better and more cost-effectively.
Ask Ben Anything About Google My Business

Ask Ben Anything About Google My Business

Have questions about Google My Business? Ben is one of only three platinum GMB product experts in the world and spends an hour answering your GMB questions.

How to Write Good Website Content – Out Loud

Why do so many businesses have flat out awful website content? Stuffing keywords doesn't help, but here's a quick tip to help you write great content.
Week in Review

Local Marketing Week in Review

What's happening with Google My Business, other key listings with COVID-19 changes, Facebook promoting gift cards, local search rank volatility.
Facebook Remarketing Strategies for Local Businesses

Facebook Remarketing Strategies for Local Businesses

Facebook remarketing helps local businesses reach customers more cost effectively than other advertising options. Craig Mount shows you how to do it.
Google My Business Call Tracking

How to Add a Call Tracking Number to Your Google My Business Listing

Here's how to add a call tracking number to your Google My Business listing, better track your listing performance, and not damage your NAP consistency.
Week in Review

Local Marketing Week In Review

Podcast launch, new schema tags, Nextdoor and gift cards, YouTube Video Builder, Facebook SMB grants, Google ad grant details, Google LSAs COVID options.
Google My Business Primary Category

How to Choose the Right Google My Business Primary Category

Most people don't realize that the right GMB primary category carries more weight in the local search algorithm. Here's how to choose wisely.

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