Moz Local’s Miriam Ellis discussed the best content areas for local businesses that are most likely to promote online traffic, In-store traffic, reviews/testimonials, social sharing, and offline word-of-mouth.
She describes how your local business should create or improve the following:
- Customer service policy and rights guarantee
- Reviews/testimonials page and policy
- Contact and About Us pages
- Product/service descriptions
- Customer FAQ
- Local business listings
- Third-party review profiles
Of course, not all of these pages apply to every local business, but every local business can certainly get some good tips from Miriam’s article!