How to Avoid Local Marketing Legal Pitfalls

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In this session, you’ll learn how to avoid problematic legal pitfalls in local digital marketing. These pitfalls can cost you big dollars and big headache, even for small businesses, so don’t ignore them!

Seth Price and Heidi Tandy share their unique perspectives on the legal aspects of digital marketing including:

• Steps to protect yourself if you use a platform like Shopify or allow purchases via Facebook or Instagram.
• Help with privacy issues, like the GDPR and upcoming privacy regulations out of California. When and where do businesses need to comply, and what does the FTC really care about?
• Sweepstakes and raffle rules to consider and when contests of skill make more sense.
• Managing interns, influencers or user-created content–what you can use, share and quote.

Get the insight you need to ethically, practically and vibrantly market your local business online.