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Maintaining full access to and ownership of your company’s marketing data and online properties is critical, especially when you hire an agency to help market your business. Unfortunately, many small businesses are getting “screwed” by their agencies because they don’t know the right questions to ask or understand the terms these agencies are using.
Conrad Saam, founder of Mockingbird, has seen this too many times and has had enough. In this session, he explains key digital marketing terms you need to know. Conrad also explores some underhanded tactics these agencies use.
In this session, you’ll take away important questions you need to consider:
- Who has access to your Google analytics?
- How is your marketing data being used by your agency?
- Who controls key reporting?
- What do terms like impressions, bounce backs and contacts actually mean?
Conrad’s no-nonsense approach will help ensure your marketing agency truly works to benefit your business…not themselves or your competition.