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Maintaining full access to and ownership of your firm’s marketing data and online
properties is critical, whether you work with a marketing agency or not. So, why is it
any different when you hire an agency to help market your business? Unfortunately,
many attorneys are getting “screwed” by their agencies because they don’t know the
right questions to ask or understand the terms these agencies are using.
Conrad Saam, founder of Mockingbird, explains key digital marketing terms you
need to know and explores some underhanded tactics these agencies use to benefit
the agency and NOT the attorney client. He offers important questions your firm
needs to consider, such as: Who has access to your Google analytics. How is it being
used by your agency? Who controls key reporting? What do terms like
“impressions”, “bounce backs” and “contacts” actually mean…and much more.
After this session, you’ll not only avoid being screwed by your agency, you’ll take
away key steps to taking greater control over your digital marketing results.
