Mike Blumenthal is a co-founder of GatherUp and helps oversee its research, industry insight and agency offering. Mike has long been regarded as the foremost curmudgeon in local search and Google Maps, earning the nickname “Professor Maps”. Mike also co-founded Local University, which provides small business and agency training in sustainable local search marketing. His motto: All Local All the Time. He writes at GatherUp, his blog, Streetfight and does a twice a week LocalU podcast about Local marketing.