Laurie Macomber
Keyword Research for Local Businesses
As local businesses, we often assume we know the terms our customers use to search for us on Google and other search engines, but do we really? And what do you do with keywords once you know them? Blue Skies Marketing founder, Laurie Macomber, takes you through the systematic process of keyword research and reveals […]
Content Marketing in a Bloated Age
What is a good content strategy? When marketers realized that they would best serve their prospects and customers with useful information, they started flooding the airwaves with high value articles, blogs, podcasts and ‘thought pieces’. Fast forward just two years and there doesn’t seem to be anything worth saying! Have you come up against the […]
What Meta Tags Are and How They’ll Help You Get More Customers
Meta tags can be found on every web page. The two most important ones are the Title and Description Tags. They are, literally, the...
4 Super-Simple Ways To Use Canva For Social Media Images
Your customers would rather see something visual on social media – not just text – and Canva might be a great option instead of a hiring...