Kristen McCabe
Kristen’s 10+ years of global marketing experience expands a wide range of industries, including events, tech, publishing, film, and professional associations. Her passion for marketing focuses on innovation, putting the customer first, and maintaining true authenticity. Kristen regularly shares her expertise in many publications including Addicted 2 Success and The Content Marketing Institute.
Is Direct Mail a Good Option for Your Local Business?
Local businesses should not overlook the marketing potential of direct mail. Learn how it complements digital as a key local marketing tool.
The Power of Customer Reviews: How to Get Them and What to Do with...
Purchase decisions of every kind are made based on customer reviews. You may already know that reviews provide many benefits to local businesses. But do you know how to put them to work for you? Reviews do more than build trust and increase brand awareness. In this week’s free Local Marketing Institute Office Hours, Kristen […]
