Joel Headley

Joel Headley
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As Director of Local SEO and Marketing, Joel oversees local search to ensure PatientPop customers have the latest tools and technology to optimize their online presence. Before joining PatientPop, Joel spent over a decade at Google, where he led education programs for small businesses and developed the company’s go-to-market strategy for Google Maps, web search, and Google My Business.
Using Analytics for Local Strategyvideo

Using Analytics for Local Strategy

Google Analytics, Google My Business Insights, and Search Console all bring unique datasets. We’ll look at some ways that an agency or small/medium size business owner can quickly get value from these tools to catapult their local SEO. Joel shares local-focused tips on using Google’s analytics and insights, such as how to: Use analytics to […]
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6 Ways to Get More Customers from Googlevideo

6 Ways to Get More Business from Google

To get more business from Google, you need to first understand where your business really shows up on Google, then adjust your tactics to improve your presence and drive more clicks, calls and visits. In this Office Hours session, Joel Headley, Director of Local SEO and Marketing for PatientPop, breaks down the numbers on exactly […]
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