Joel Headley

Joel Headley
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As Director of Local SEO and Marketing, Joel oversees local search to ensure PatientPop customers have the latest tools and technology to optimize their online presence. Before joining PatientPop, Joel spent over a decade at Google, where he led education programs for small businesses and developed the company’s go-to-market strategy for Google Maps, web search, and Google My Business.

Website Title Tags and GMB Snippets

Joel Headley debunks myths and shares new insights about using title tags and justification snippets in your local SEO strategy. You'll learn tips and ideas that are unconventional but proven highly effective to boost your local GMB rankings, such as how to ... Use long title tags to rank better in Google searches Identify location […]
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Local SEO and Marketing for Healthcare Organizations

Joel Headley shares digital marketing tactics for healthcare organizations that will get patients into your practice for an appointment. Explore the patient journey and digital marketing strategies to engage them throughout.
Using Analytics for Local Strategyvideo

Using Analytics for Local Strategy

Google Analytics, Google My Business Insights, and Search Console all bring unique datasets. We'll look at some ways that an agency or small/medium size business owner can quickly get value from these tools to catapult their local SEO. Joel shares local-focused tips on using Google's analytics and insights, such as how to: Use analytics to […]
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6 Ways to Get More Customers from Googlevideo

6 Ways to Get More Business from Google

To get more business from Google, you need to first understand where your business really shows up on Google, then adjust your tactics to improve your presence and drive more clicks, calls and visits. In this Office Hours session, Joel Headley, Director of Local SEO and Marketing for PatientPop, breaks down the numbers on exactly […]
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