Heather Henstock

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Heather is the Managing Editor for Local Marketing Institute. She has been the associate publisher and editor-in-chief for magazines serving the baking industry and has a passion to help local business owners succeed and thrive!
CPA uses local marketing strategies to increase earnings

How a CPA Firm Quadrupled Earnings with Local Marketing

A local CPA firm quadrupled its sales in seven years. How? They were focused and they saw value in repeating just a few proven tactics that won them loyal customers.
2tarts Bakery

7 Pinterest and Instagram Tips for Local Businesses

Your business probably already uses social media sites like Facebook or Twitter. But what about Pinterest and Instagram? Are they worth your time? Here's how one...

Should You Turn Off Facebook Private Messages?

Do you check for private messages to your Facebook business page and respond to them on a regular basis? Private messages can be a...
Frustrated at Facebook Reach

Do People Actually See Your Facebook Posts?

It's taken a lot of effort to get fans for your local business Facebook page. Now you just took the time to post a great update...
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