Greg Gifford

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Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

How to Write Good Website Content – Out Loud

Why do so many businesses have flat out awful website content? Stuffing keywords doesn't help, but here's a quick tip to help you write great content.
Google My Business Call Tracking

How to Add a Call Tracking Number to Your Google My Business Listing

Here's how to add a call tracking number to your Google My Business listing, better track your listing performance, and not damage your NAP consistency.
Google My Business Primary Category

How to Choose the Right Google My Business Primary Category

Most people don't realize that the right GMB primary category carries more weight in the local search algorithm. Here's how to choose wisely.
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