Greg Gifford
Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Do Keywords in Reviews Help SEO?
Getting reviews on Google that include keywords will help your business rank better in searches. This tip can promote keyword usage in customer reviews.
Why You Don’t Want a Perfect Google Review Score
Studies show you actually don’t want a perfect 5.0 review score. Learn why and how a few bad reviews can even help your local business if you respond the right way.
Get More Reviews With a Direct Review Link
Your local business will get far more reviews on Google if you offer a direct link to your review widget. Here's a killer tip on how to do it.
How to Check Competitors’ Google My Business Categories
If your competitors are out-ranking you in local searches, you might want to see what Google My Business categories they're using. Here's how to do it.
Local Link Building Tactics to Get More Customers
Inbound links to local business websites drive visibility and get customers. Learn how local links differ from traditional and practical tactics to build them.
How to Choose Categories in Google My Business
Local SEO Expert Greg Gifford discusses how to choose Google My Business categories for your GMB profile. Here's what car dealerships and other local businesses need to know.
How to Nest Department Listings in Google My Business
Car dealerships that sell multiple brands out of a single showroom are eligible for a GMB department listing for each brand. Here's how to do it.
How to Fix GMB Department Listings that Show up as Main Listings
Having trouble getting your main business listing to show up in Google searches over department listings? You're not alone. Here's how to fix it.
Own Your Own Backyard
Is your business located near a bigger city where you want to rank higher in local searches? First, dominate local SEO in your own town.
The Home Page Test to See if Your Content Sucks
To perform well in search results, you need unique content that’s relevant to the intent of the search query. Here's a simple test that you can use.