Greg Gifford

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Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

How to Check Competitors’ Google My Business Categories

If your competitors are out-ranking you in local searches, you might want to see what Google My Business categories they're using. Here's how to do it.

Local Link Building Tactics to Get More Customers

Inbound links to local business websites drive visibility and get customers. Learn how local links differ from traditional and practical tactics to build them.

How to Choose Categories in Google My Business

Local SEO Expert Greg Gifford discusses how to choose Google My Business categories for your GMB profile. Here's what car dealerships and other local businesses need to know.

How to Nest Department Listings in Google My Business

Car dealerships that sell multiple brands out of a single showroom are eligible for a GMB department listing for each brand. Here's how to do it.

How to Fix GMB Department Listings that Show up as Main Listings

Having trouble getting your main business listing to show up in Google searches over department listings? You're not alone. Here's how to fix it.

Own Your Own Backyard

Is your business located near a bigger city where you want to rank higher in local searches? First, dominate local SEO in your own town.

The Home Page Test to See if Your Content Sucks

To perform well in search results, you need unique content that’s relevant to the intent of the search query. Here's a simple test that you can use.

How to Write Good Website Content – Out Loud

Why do so many businesses have flat out awful website content? Stuffing keywords doesn't help, but here's a quick tip to help you write great content.
Google My Business Call Tracking

How to Add a Call Tracking Number to Your Google My Business Listing

Here's how to add a call tracking number to your Google My Business listing, better track your listing performance, and not damage your NAP consistency.
Google My Business Primary Category

How to Choose the Right Google My Business Primary Category

Most people don't realize that the right GMB primary category carries more weight in the local search algorithm. Here's how to choose wisely.

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