Eric Shanfelt

Eric Shanfelt
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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

What You Need to Know about Facebook’s New Store Visits Metric

Facebook recently launched a new Store Visits metric so you can track how many people see your Facebook ad and then come into your store. Theoretically, this new Store Visits metric...
Update the Local Business Data Providers

LMI Talk – Updating the Data Providers

In today's LMI Talk workshop, Eric Shanfelt walks you through how to update your business information in the four major local data providers: Localeze, Infogroup,...
Facebook Profile Photo Tips

Facebook Profile Photo Tips for Local Businesses

A Facebook profile photo is critical to your local business' ability to find customers on the social network. Many businesses make costly profile photo mistakes,...
Pay for Consumer Reviews

Should You Pay for Consumer Reviews?

Have you offered to pay for consumer reviews or offered discounts on future purchases? It might seem tempting, but this can REALLY hurt your...
Any Questions?

Ask Us Anything!

It's your turn! Ask us anything about digital marketing for your local business. We'll review all submissions, pick the most intriguing ones, and answer...
Verify Your Local Business Facebook Page

How to Verify Your Local Business Facebook Page

Most local businesses already have a Facebook page, but I'm always surprised by how few local businesses have actually verified their page. Verifying a...
Customer Reviews with Get Five Stars

Customer Reviews Are Easy To Gain Online

You know how customers are always telling you that your business is one-of-a-kind, in a good way? Rather than ask them to go onto Google,...
Facebook and Google Changes

How 3 Big Changes at Facebook and Google Affect You

Facebook and Google just made three big changes to search results and the Like button. Here's how these will affect your local business and what...
Remarketing

Facebook and Google Remarketing for Local Businesses

Want better results from your online advertising? Use Facebook and Google remarketing with people who have already visited your website. Simply put, remarketing lets you advertise...
2016 Digital Marketing Trends for Local Businesses

2016 Digital Marketing Trends for Local Businesses

Welcome to the very first episode of Local Marketing Institute Talk! In this episode, we'll talk about the big digital marketing trends for local businesses in 2016. There...
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