Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Local Search Rank

Stop Worrying About Your Local Search Rank

We're obsessed with local search rank. We spend time, effort, and money in an attempt to rank higher in search results than our competitors....
Protect Your Local Business with Two-Step Verification

Use Two-Step Verification To Protect Your Local Business

Think about all of your email accounts, social media profiles, online banking, payment processing, and accounting systems. If any of those got hacked, it could cost...
Update the Local Business Data Providers

NEW GUIDE – Updating the Local Business Data Providers

We're excited to announce the launch of a brand new How-To Guide — Updating the Local Business Data Providers. With this new guide, you'll...

You Can Still Get a Free Business Listing on Yahoo

Believe it or not, 1 out of every 8 searches in the U.S. are still done through Yahoo, so you want your local business to be...
Four Key Local Search Sites

4 Listings You Must Claim to Impact Hundreds of Sites

Did you know your business is already listed on hundreds of local search sites? All of them ... including Google, Apple, Yelp, Facebook, and...
Optimize Facebook Cover Image for Mobile

Make Your Facebook Page Look Good on Mobile Devices

So you're happy with how your Facebook page looks on your desktop computer. That's great, but have you checked how your Facebook page looks on a mobile device? Since...
6 Steps to Local Search Optimization

Infographic: 6 Steps to Local Search Optimization

How do you make sure your business is found when a potential customer does an online search? It's a process called Local Search Engine...
Negative Business Review

The RIGHT Way to Handle Negative Local Business Reviews

It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and you can...
Gratitude - The Science of Happiness

The One Secret to Happiness for Local Business Owners

Running a local business is rewarding, but can also be incredibly lonely and stressful. You've seen the tips about how to manage your time, reduce...
Mobile Email

10 Critical Mobile Email Tips for Local Businesses

Email is a critical way for local businesses to build customer loyalty and get repeat business. But if your emails aren't mobile friendly, you're missing over...

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