Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
4 Listings You Must Claim to Impact Hundreds of Sites
Did you know your business is already listed on hundreds of local search sites? All of them ... including Google, Apple, Yelp, Facebook, and...
Make Your Facebook Page Look Good on Mobile Devices
So you're happy with how your Facebook page looks on your desktop computer. That's great, but have you checked how your Facebook page looks on a mobile device? Since...
Infographic: 6 Steps to Local Search Optimization
How do you make sure your business is found when a potential customer does an online search? It's a process called Local Search Engine...
The RIGHT Way to Handle Negative Local Business Reviews
It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and you can...
The One Secret to Happiness for Local Business Owners
Running a local business is rewarding, but can also be incredibly lonely and stressful. You've seen the tips about how to manage your time, reduce...
10 Critical Mobile Email Tips for Local Businesses
Email is a critical way for local businesses to build customer loyalty and get repeat business. But if your emails aren't mobile friendly, you're missing over...
How to Dominate A Local Search Page
When someone does a local search, the results are displayed on a search engine results page (or SERP). In order to have the best chance...
Protect Your Local Business from Fake Google Calls
Has Google ever called saying that it's urgent you claim your Google local business listing, that your listing is out-of-date, or that you can...
Is Your Slow Website Costing You Customers?
The speed of your website matters for two main reasons: search engines and customers. Bottom line, fast sites rank higher on search engines and slow...
About Local Marketing Institute
The challenges local marketers face with local search, email, social media, online advertising, and other digital marketing strategies can be overwhelming!
Local marketing is very different from the...
