Eric Shanfelt

Eric Shanfelt
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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Boost Google Maps Ranking

5 Tactics for Improving Your Google Maps Ranking That You Can Implement Today

SearchEngineLand's Wesley Young wrote a great article about 5 ways companies (including local businesses) can attract more customers by improving their Google Maps listings. ...
Google Working with SEO Agencies

From Google: Advice for Working with SEO Companies

Google released official recommendations for working with SEO companies who try to boost your website's ranking on Google's search engine results page. Some SEO...
65 Million Local Business Facebook Pages

Stand Out From 65 Million Other Local Business Facebook Pages

There are now 65 million local business Facebook pages. That's a lot of competition, but most pages aren't well-optimized. That's how you can stand out! If 65...

New Google Website Builder Unveiled

Many local businesses struggle to build a good website, but the new Google My Business website builder is hoping to change that. Creating a good website...
Improve Your Local Search Ranking

Tips to Fix Your Local Business NAP and Improve Your Search Ranking

One of the biggest problems local business owners face is inaccurate and inconsistent NAP / NAP+W information in the various places their business is...
Inexpensive Digital Marketing Strategy

An Inexpensive Digital Marketing Strategy for Local Businesses

Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...

Why Local Businesses Should Increase Their Digital Marketing Budget

Many small and local businesses are rolling up their sleeves to plan for 2017. As you do, consider spending more on your digital marketing budget even...

Only 44% of Local Retailers Have Claimed A Google My Business Listing?

We were pretty amazed to read a recent study that shows over 56% of local retailers still need to claim their Google My Business listing. In addition, nearly...

6 Tips to Reduce Facebook Ad Cost for Local Businesses

We know that many local businesses will run Facebook ads this holiday season. But before you spend more money, be sure to check out this...
Google Mobile First Indexing

What You Need to Know about Google Mobile First Indexing

Mobile first indexing is a big step in Google giving mobile responsive websites higher priority in search results. But how does this really affect...
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