Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
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The 2017 Local Search Ranking Factors Report

The 2017 Local Search Ranking Factors report includes some very specific findings about how local businesses can rank higher in local search engine results....
google-updates-local-page

Google updates their “Improve your local ranking” page

Local businesses that rank higher on Google attract more new and repeat customers than those that struggle to be found. Recently, Google updated their...
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Best Content for Local Businesses Customers

Moz Local's Miriam Ellis discussed the best content areas for local businesses that are most likely to promote online traffic, In-store traffic, reviews/testimonials, social sharing,...
food

Respond to negative reviews – Chipotle and Burger King lost millions partially because they...

Chipotle CEO Steve Ellis and his staff neglected to notice the increasing number of negative reviews on their platform until his profits (and shares)...
seo yext optimized

What Happens if You Cancel Yext?

Local business listings are very important to improving your SEO so that your website will rank higher in search engines such as Google and...
attracting local social media followers

Find and engage with local social media followers

Social media can be a powerful way to discover people who will love your local business and live nearby. Connecting with customers on social...
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How are people finding your local business website?

Local Marketing Institute recommends that local businesses implement Google Analytics on their website if they haven't already. It's free and allows you to learn...
Google your website hacked

Want Google to let you know if your site is hacked?

In 2016, Google couldn't notify 61% of website managers that their websites had been hacked. To help with that, Local Marketing Institute recommends that...
72% look online first optimized

72% of customers search for a product or service on digital sources first, but...

It's critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According...
Google Verified Customer Reviews

Google Announces Verified Customer Reviews Feature

Local Businesses should enable customer reviews because 92% of customers read online reviews when debating whether to purchase a product and 80% of customers...

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