Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
dex-yp-merger

What to Do About Google’s Algorithm Update and the Dex / YP Merger

There have been a couple of big news items recently. First, Google updated their search results algorithm in late June, and over the holiday...
local-search-ranking-factors

The 2017 Local Search Ranking Factors Report

The 2017 Local Search Ranking Factors report includes some very specific findings about how local businesses can rank higher in local search engine results....
bug and the bear bakeshoppe

Melissa Brogan Uses Local Marketing Instead of a Storefront

Melissa Brogan doesn't have a physical store for The Bug and The Bear Bakeshoppe, her local business in Illinois. She relies upon her website,...
word of mouth marketing

5 Tips for Encouraging Customer Referrals

One great way to grow your local business is through word of mouth marketing. People trust their friends' recommendations and are likely to visit...
google-updates-local-page

Google updates their “Improve your local ranking” page

Local businesses that rank higher on Google attract more new and repeat customers than those that struggle to be found. Recently, Google updated their...
customers-on-phone

Best Content for Local Businesses Customers

Moz Local's Miriam Ellis discussed the best content areas for local businesses that are most likely to promote online traffic, In-store traffic, reviews/testimonials, social sharing,...
food

Respond to negative reviews – Chipotle and Burger King lost millions partially because they...

Chipotle CEO Steve Ellis and his staff neglected to notice the increasing number of negative reviews on their platform until his profits (and shares)...
seo yext optimized

What Happens if You Cancel Yext?

Local business listings are very important to improving your SEO so that your website will rank higher in search engines such as Google and...
72% look online first optimized

72% of customers search for a product or service on digital sources first, but...

It's critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According...
Google your website hacked

Want Google to let you know if your site is hacked?

In 2016, Google couldn't notify 61% of website managers that their websites had been hacked. To help with that, Local Marketing Institute recommends that...

Apr 10 Webinar - How to Fix Common Website SEO Issues