Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
11 Local Listings Beyond Googlevideo

11 Local Business Listings You Must Claim Other than Google

Google My Business is arguably the most important local business listing you can claim. But if you only focus on Google, you’re missing a lot of customers who are searching on other places on on other devices. In this Office Hours session, let’s talk through the 12 other key local business listings that all businesses […]
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video

Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites,...

There have been a couple of big news items recently. First, Google updated their Home Services platform and the HomeAdvisor / Angie's List merger....
Perfect Local Business Websitevideo

The Perfect Local Business Website

In this week’s Office Hours, we discussed what makes a good local business website. How should you structure the site? What is the objective of the site? What should go on the home page? How do you structure a good location page? We’ll talk about both single and multi-location businesses. Websites mentioned in the video: […]
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Google Maps Automated Filtersvideo

Google’s New Maps Filters

Google is automatically applying filters to Google Maps searches. In this video excerpt from our Office Hours session, we cover what this change means...
updating_acxiom_factualvideo

Updating Acxiom and Factual

Google, Facebook, Yelp, Apple, and thousands of other sites and apps license local business data from four primary providers: Localeze, Infogroup, Acxiom and Factual. In this Office Hours session, Eric Shanfelt will show you how to update two of the providers, Acxiom and Factual, for free, step-by-step … and in the process, give your business […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
dex-yp-mergervideo

What to Do About Google’s Algorithm Update and the Dex / YP Merger

There have been a couple of big news items recently. First, Google updated their search results algorithm in late June, and over the holiday...
Office Hours - Dex and YP, Factual and Localezevideo

Office Hours: Updating Infogroup and Localeze

Google, Facebook, Yelp, Apple, and thousands of other sites and apps license local business data from four primary providers: Localeze, Infogroup, Acxiom and Factual. In this Office Hours session, Eric Shanfelt will show you how to update two of the providers, Infogroup and Localeze for free, step-by-step … and in the process, give your business […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
Local SEO Checklistvideo

The Local SEO Checklist

Are you doing what you need to help customers find your business online? It’s a lot more than just Google. There are hundreds of websites, apps, GPS devices, and audio assistants that people use today to find local businesses. But don’t worry, in this session, Eric shows you a simple process you can follow to […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
word of mouth marketing

5 Tips for Encouraging Customer Referrals

One great way to grow your local business is through word of mouth marketing. People trust their friends' recommendations and are likely to visit...
bug and the bear bakeshoppe

Melissa Brogan Uses Local Marketing Instead of a Storefront

Melissa Brogan doesn't have a physical store for The Bug and The Bear Bakeshoppe, her local business in Illinois. She relies upon her website,...

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