Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Google My Business Checklist

Ultimate Google My Business Optimization Checklist

Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search,...
Set Your Holiday Hours

How to Set Holiday Hours in Google My Business, Yelp and Bing

It's important for local businesses to set holiday hours in their online business listings. Here's how to do it Google My Business, Yelp and Bing.

Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
15-things-rank-google-2019

15 Things You Must Do to Improve Your Google My Business Rank in 2019

From posts, videos and Q&A, to reviews, inbound links and behavioral signals, this webinar will help you improve your Google My Business rank in...

Facebook Location Pages Versus Local Business Pages

Facebook location pages are NOT the same as local business pages. If you have more than one location, you should make the switch. Here's how to do it.
email-preview-text

How to Get More Opens with Email Preview Text

Email preview text can make the difference between your email being opened or ignored. We all know about the "from" and "subject" lines in...
New Address

How to Update Google and Other Listings When You Move to a New Address

If your business moves to a new address, you must properly update your listings on Google, Yelp, Apple and more. Here's a quick checklist to help you out.
Direct Google Reviews Link

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
Local Website Visitors in Google Analytics

See Local Website Visitors with Google Analytics Segments

In this video, I'll show you how to use Google Analytics segments to show traffic to your website from only the local region you...

Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites,...

There have been a couple of big news items recently. First, Google updated their Home Services platform and the HomeAdvisor / Angie's List merger....
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