Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Local Business Voice Searchvideo

Optimize Your Local Business for Voice Search

Can customers find your local business when they use a voice assistant like Siri, Alexa or Google? Join us for this week's free Office Hours session and we'll show you what you need to know about how these voice assistants work for local businesses and what you must do to be found. Eric also referenced […]
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Content Marketing Plan Local Businessesvideo

A Simple Content Marketing Plan for Local Businesses

Do you drive yourself nuts trying to figure out what content to put on your website, emails, and social media profiles? Does it feel like your wasting your time and not really having an impact? In this Office Hours session, we'll show you a simple plan to create content that builds your relationship with customers […]
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Getting More Positive Local Reviewsvideo

Tips for Getting More Positive Local Reviews

As you know, online reviews are essential to attracting more customers. They not only help your business rank higher in search results, but also build trust with new customers. In this Office Hours session, Eric Shanfelt will talk about how to get more positive reviews and help you with practical tips to manage online reviews […]
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11 Local Listings Beyond Googlevideo

11 Local Business Listings You Must Claim Other than Google

Google My Business is arguably the most important local business listing you can claim. But if you only focus on Google, you're missing a lot of customers who are searching on other places on on other devices. In this Office Hours session, let's talk through the 12 other key local business listings that all businesses […]
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video

Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites,...

There have been a couple of big news items recently. First, Google updated their Home Services platform and the HomeAdvisor / Angie's List merger....
Perfect Local Business Websitevideo

The Perfect Local Business Website

In this week's Office Hours, we discussed what makes a good local business website. How should you structure the site? What is the objective of the site? What should go on the home page? How do you structure a good location page? We'll talk about both single and multi-location businesses. Websites mentioned in the video: […]
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Google Maps Automated Filtersvideo

Google’s New Maps Filters

Google is automatically applying filters to Google Maps searches. In this video excerpt from our Office Hours session, we cover what this change means...
updating_acxiom_factualvideo

Updating Acxiom and Factual

Google, Facebook, Yelp, Apple, and thousands of other sites and apps license local business data from four primary providers: Localeze, Infogroup, Acxiom and Factual. In this Office Hours session, Eric Shanfelt will show you how to update two of the providers, Acxiom and Factual, for free, step-by-step ... and in the process, give your business […]
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dex-yp-mergervideo

What to Do About Google’s Algorithm Update and the Dex / YP Merger

There have been a couple of big news items recently. First, Google updated their search results algorithm in late June, and over the holiday...
Office Hours - Dex and YP, Factual and Localezevideo

Office Hours: Updating Infogroup and Localeze

Google, Facebook, Yelp, Apple, and thousands of other sites and apps license local business data from four primary providers: Localeze, Infogroup, Acxiom and Factual. In this Office Hours session, Eric Shanfelt will show you how to update two of the providers, Infogroup and Localeze for free, step-by-step ... and in the process, give your business […]
To access this post, you must have a VIP Pass.

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