Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Link to Your Local Businesses’s Google My Business Review Section
Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
How to Claim and Optimize Your Apple Maps Listing
In this video I show you why you need to claim your Apple Maps listing for your business and how to do it.I've been...
Local Marketing Trends for 2018
What are the local marketing trends for 2018 when it comes to search, social media, local business websites, email marketing, reputation management, and online advertising? In this Office Hours session, join Eric Shanfelt, Founder & CEO of Local Marketing Institute, and get ready for what’s coming in 2018. Learn what you must do to effectively […]
See Local Website Visitors with Google Analytics Segments
In this video, I'll show you how to use Google Analytics segments to show traffic to your website from only the local region you...
New Google My Business Features
Google has rolled out several new features for your Google My Business listing recently: Posts, Questions & Answers, and Messages. Join Eric Shanfelt as he walks you through how to best use these features to reach more customers on Google, better communicate with them, and engage them to do more business with you.
Effective Emails for Local Businesses
For local businesses, email can reach more prospects and current customers more effectively than social media … especially since only 5% of your social media followers ever see one of your social media posts. A good email strategy can help develop new prospects, turn them into new customers, engage your prospects and customers, and help […]
15 Essential Local Business Marketing Apps
Your customers use mobile devices. And if you do any digital marketing for a local business, you need to be mobile as well. In today’s Office Hours session, we’re going to review the 12 most important local business marketing apps that you must have your phone and why you need them. Apps mentioned in the […]
Optimize Your Local Business for Voice Search
Can customers find your local business when they use a voice assistant like Siri, Alexa or Google? Join us for this week’s free Office Hours session and we’ll show you what you need to know about how these voice assistants work for local businesses and what you must do to be found. Eric also referenced […]
A Simple Content Marketing Plan for Local Businesses
Do you drive yourself nuts trying to figure out what content to put on your website, emails, and social media profiles? Does it feel like your wasting your time and not really having an impact? In this Office Hours session, we’ll show you a simple plan to create content that builds your relationship with customers […]
Tips for Getting More Positive Local Reviews
As you know, online reviews are essential to attracting more customers. They not only help your business rank higher in search results, but also build trust with new customers. In this Office Hours session, Eric Shanfelt will talk about how to get more positive reviews and help you with practical tips to manage online reviews […]
