Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Direct Google Reviews Linkvideo

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
Claim and Optimize Google Maps Listingvideo

How to Claim and Optimize Your Apple Maps Listing

In this video I show you why you need to claim your Apple Maps listing for your business and how to do it.I've been...
Local Marketing Trends for 2018video

Local Marketing Trends for 2018

What are the local marketing trends for 2018 when it comes to search, social media, local business websites, email marketing, reputation management, and online advertising? In this Office Hours session, join Eric Shanfelt, Founder & CEO of Local Marketing Institute, and get ready for what’s coming in 2018. Learn what you must do to effectively […]
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Local Website Visitors in Google Analyticsvideo

See Local Website Visitors with Google Analytics Segments

In this video, I'll show you how to use Google Analytics segments to show traffic to your website from only the local region you...
advanced-google-my-business-featuresvideo

New Google My Business Features

Google has rolled out several new features for your Google My Business listing recently: Posts, Questions & Answers, and Messages. Join Eric Shanfelt as he walks you through how to best use these features to reach more customers on Google, better communicate with them, and engage them to do more business with you.
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Effective Emails for Local Businessesvideo

Effective Emails for Local Businesses

For local businesses, email can reach more prospects and current customers more effectively than social media … especially since only 5% of your social media followers ever see one of your social media posts. A good email strategy can help develop new prospects, turn them into new customers, engage your prospects and customers, and help […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
15 Local Business Appsvideo

15 Essential Local Business Marketing Apps

Your customers use mobile devices. And if you do any digital marketing for a local business, you need to be mobile as well. In today’s Office Hours session, we’re going to review the 12 most important local business marketing apps that you must have your phone and why you need them. Apps mentioned in the […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
Local Business Voice Searchvideo

Optimize Your Local Business for Voice Search

Can customers find your local business when they use a voice assistant like Siri, Alexa or Google? Join us for this week’s free Office Hours session and we’ll show you what you need to know about how these voice assistants work for local businesses and what you must do to be found. Eric also referenced […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
Content Marketing Plan Local Businessesvideo

A Simple Content Marketing Plan for Local Businesses

Do you drive yourself nuts trying to figure out what content to put on your website, emails, and social media profiles? Does it feel like your wasting your time and not really having an impact? In this Office Hours session, we’ll show you a simple plan to create content that builds your relationship with customers […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.
Getting More Positive Local Reviewsvideo

Tips for Getting More Positive Local Reviews

As you know, online reviews are essential to attracting more customers. They not only help your business rank higher in search results, but also build trust with new customers. In this Office Hours session, Eric Shanfelt will talk about how to get more positive reviews and help you with practical tips to manage online reviews […]
To access this post, you must purchase VIP Pass or 3-Month VIP Pass.

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