Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

GMB Post Updates, Different GMB Pins, Apple Maps / Siri, Open Graph

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.
Local Marketing Q&A with Eric, Jason and Ben

Google 2-Pack, Meta Tags, 3rd Party Review Sites, Good SEO Help

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business,...

GMB Performance Report, iOS 14 Facebook Ads, Google Map Stacking

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business,...

GMB Spam / Messaging / Images, Bing Drops Yelp, Website Speed and More

Watch this week's Q&A session: GMB spam / messaging / images , Bing drops Yelp reviews, website speed, phone numbers and more.

GMB Reports, Negative Reviews, Fake Yelp/Facebook Reviews and More

Watch this week's Q&A session: GMB performance reports, negative reviews, fake Yelp/Facebook reviews, link shorteners, UPS mailboxes and more.

Two New Local Search Ranking Studies for 2021

Whitespark and Rankings.io released two new local search ranking studies. Learn what really works to help your business get found on Google.
Local Marketing and SEO Q&A

Upgraded GMB Listings, Geotagging Photos, DuckDuckGo, GMB Support Options and More

Watch this week's Q&A session about upgraded GMB listings, geotagging photos, DuckDuckGo, GMB support options, video posts and more.
Negative Reviews Online

How a Local Business Should Respond to Negative Reviews

It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and you can...
Ecommerce for Local Businesses

Ecommerce 101 for Local Businesses

Learn how local businesses can get started with ecommerce, integrate with their POS system, and also sell across Facebook, Instagram, Google and Amazon.
Week in Review

Local Marketing Week in Review – May 8, 2020

Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.

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