Eric Shanfelt

For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]

If your business moves to a new address, you must properly update your listings on Google, Yelp, Apple and more. Here's a quick checklist to help you out.

So you're marketing your local business online. Awesome, but are you doing it legally? What you don't know can hurt you. Join Eric Shanfelt, Founder & CEO of Local Marketing Institute, for a quick and focused overview of what you need to know about GDPR. Links mentioned in the video: https://localmarketinginstitute.com/ http://www.localbusinessmarketingsummit.com/ https://localmarketinginstitute.com/iubenda

I had the chance to meet with several local business owners last week while on vacation in Kauai. These business owners didn't want to rapidly expand their business and thus didn't want to be aggressive with their digital marketing. But they all wanted to cover the fundamentals without spending a ton of time and money. […]

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...

What are the local marketing trends for 2018 when it comes to search, social media, local business websites, email marketing, reputation management, and online advertising? In this Office Hours session, join Eric Shanfelt, Founder & CEO of Local Marketing Institute, and get ready for what's coming in 2018. Learn what you must do to effectively […]

In this video, I'll show you how to use Google Analytics segments to show traffic to your website from only the local region you...

Google has rolled out several new features for your Google My Business listing recently: Posts, Questions & Answers, and Messages. Join Eric Shanfelt as he walks you through how to best use these features to reach more customers on Google, better communicate with them, and engage them to do more business with you.

For local businesses, email can reach more prospects and current customers more effectively than social media ... especially since only 5% of your social media followers ever see one of your social media posts. A good email strategy can help develop new prospects, turn them into new customers, engage your prospects and customers, and help […]

Your customers use mobile devices. And if you do any digital marketing for a local business, you need to be mobile as well. In today's Office Hours session, we're going to review the 12 most important local business marketing apps that you must have your phone and why you need them. Apps mentioned in the […]