Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
How to Optimize a Local Business for Voice Search - Alexa, Siri and Google

How to Optimize for Local Business Voice Search – Alexa, Siri, and Google

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
email-preview-text

How to Get More Opens with Email Preview Text

Email preview text can make the difference between your email being opened or ignored. We all know about the "from" and "subject" lines in...
New Address

How to Update Google and Other Listings When You Move to a New Address

If your business moves to a new address, you must properly update your listings on Google, Yelp, Apple and more. Here's a quick checklist to help you out.
Direct Google Reviews Link

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
Local Website Visitors in Google Analytics

See Local Website Visitors with Google Analytics Segments

In this video, I'll show you how to use Google Analytics segments to show traffic to your website from only the local region you...

Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites,...

There have been a couple of big news items recently. First, Google updated their Home Services platform and the HomeAdvisor / Angie's List merger....
Google Maps Automated Filters

Google’s New Maps Filters

Google is automatically applying filters to Google Maps searches. In this video excerpt from our Office Hours session, we cover what this change means...
dex-yp-merger

What to Do About Google’s Algorithm Update and the Dex / YP Merger

There have been a couple of big news items recently. First, Google updated their search results algorithm in late June, and over the holiday...
local-search-ranking-factors

The 2017 Local Search Ranking Factors Report

The 2017 Local Search Ranking Factors report includes some very specific findings about how local businesses can rank higher in local search engine results....
bug and the bear bakeshoppe

Melissa Brogan Uses Local Marketing Instead of a Storefront

Melissa Brogan doesn't have a physical store for The Bug and The Bear Bakeshoppe, her local business in Illinois. She relies upon her website,...