Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Optimize for Local Voice Search

How to Optimize for Local Voice Search on Alexa, Siri, Google and Cortana

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
Yelp Reviews

How to Ask for Yelp Reviews without Getting in Trouble

Getting reviews on Yelp isn't easy, but here are some practical tips to get more Yelp reviews without violating its terms of service.
Google Temporarily Suspends Reviews and Q&A

GMB Reviews and Q&A Temporarily Suspended

Google sends home support staff causing new reviews, review replies and Q&A to be temporarily shut down. Edits and verifications are also affected.

How Coronavirus Impacts Your GMB Listing, Facebook Page and Email

Coronavirus is hitting all local businesses. Here's what you need to do with your Google My Business listing, Facebook business page and email marketing.

Don’t Make These Reputation Management Mistakes

Watch this quick video and see how to avoid two big reputation management mistakes: asking non-customers for reviews and review gating.
Google My Business Ranking Factors

Google My Business Ranking Factors for 2020

Discover the factors that impact Google My Business rank. Learn the impact of recent algorithm changes and you must do to be seen in a Google local search.

GMB Tools Demo – Better Google My Business Management

Better manage, optimize and report on your Google My Business listings with GMB Tools. Get an inside look at how it works for local businesses and agencies.
Happy Dance

Local Marketing Institute Is Now Free!

Yes, you read that right ... we've eliminated the paid membership for Local Marketing Institute. All of our training videos are now completely free...

How to Claim and Optimize Your Apple Maps Listing (Updated)

If you’re a business who serves customers face-to-face, you need to claim and optimize the Apple Maps listing for your business. Why worry about Apple...
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