Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
How a Local Business Should Respond to Negative Reviews
It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and...
Ecommerce 101 for Local Businesses
Learn how local businesses can get started with ecommerce, integrate with their POS system, and also sell across Facebook, Instagram, Google and Amazon.
Local Marketing Week in Review – May 8, 2020
Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.
Google My Business Management Service
You can manage a GMB listing yourself, but you could also use a Google My Business management service to do it for you better and more cost-effectively.
Local Marketing Week in Review
What's happening with Google My Business, other key listings with COVID-19 changes, Facebook promoting gift cards, local search rank volatility.
Local Marketing Week In Review
Podcast launch, new schema tags, Nextdoor and gift cards, YouTube Video Builder, Facebook SMB grants, Google ad grant details, Google LSAs COVID options.
How to Optimize for Local Voice Search on Alexa, Siri, Google and Cortana
More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
How to Ask for Yelp Reviews without Getting in Trouble
Getting reviews on Yelp isn't easy, but here are some practical tips to get more Yelp reviews without violating its terms of service.
GMB Reviews and Q&A Temporarily Suspended
Google sends home support staff causing new reviews, review replies and Q&A to be temporarily shut down. Edits and verifications are also affected.
How Coronavirus Impacts Your GMB Listing, Facebook Page and Email
Coronavirus is hitting all local businesses. Here's what you need to do with your Google My Business listing, Facebook business page and email marketing.
