Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

Local SEO and Marketing Q&A Session June 4, 2021

Fake reviews getting attention, Moz acquisition, GMB shortnames going away, products in GMB listings, merge or rename listings and more.

Local SEO and Marketing Q&A Session May 21, 2021

Google Merchant, age of a GMB, how to update Streetview, advanced verification issues, will Apple maps improve or overtake Google and more.

Local SEO and Marketing Q&A Session May 14, 2021

Missing GMB listings from dashboards, click to call and dynamic ads issue, Facebook page not showing reviews, ADA compliance and more.

Local SEO and Marketing Q&A Session May 7, 2021

GMB and 2-hour radius, update Yext for old listings, Geofence set up, one star only rating removal, UTM tracking set up and more.

GMB Post Updates, Different GMB Pins, Apple Maps / Siri, Open Graph

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.
Local Marketing Q&A with Eric, Jason and Ben

Google 2-Pack, Meta Tags, 3rd Party Review Sites, Good SEO Help

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business,...

GMB Performance Report, iOS 14 Facebook Ads, Google Map Stacking

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business,...

GMB Spam / Messaging / Images, Bing Drops Yelp, Website Speed and More

Watch this week's Q&A session: GMB spam / messaging / images , Bing drops Yelp reviews, website speed, phone numbers and more.

GMB Reports, Negative Reviews, Fake Yelp/Facebook Reviews and More

Watch this week's Q&A session: GMB performance reports, negative reviews, fake Yelp/Facebook reviews, link shorteners, UPS mailboxes and more.

Two New Local Search Ranking Studies for 2021

Whitespark and Rankings.io released two new local search ranking studies. Learn what really works to help your business get found on Google.
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