Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
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Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
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15 Things You Must Do to Improve Your Google My Business Rank in 2019

From posts, videos and Q&A, to reviews, inbound links and behavioral signals, this webinar will help you improve your Google My Business rank in 2019. The action items we’ll cover in this webinar are derived from the annual Local Search Ranking Factors report released just a few days ago. The top local marketing experts in […]
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Facebook Location Pages Versus Local Business Pages

Facebook location pages are NOT the same as local business pages. If you have more than one location, you should make the switch. Here's how to do it.
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How to Optimize for Local Business Voice Search – Alexa, Siri, and Google

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
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How to Get More Opens with Email Preview Text

Email preview text can make the difference between your email being opened or ignored. We all know about the "from" and "subject" lines in...
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Local Search Strategies for Hiding Your Address

For a variety of reasons, you may want to hide your business address, but still rank well in local search. Maybe you’re a service area business (landscaper, plumbing / HVAC, cleaning business, etc.) and don’t want customers coming to your actual office. Maybe you’re a home-based business and don’t want your home address shown publicly […]
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30-Minute Complete Local Digital Marketing Strategyvideo

30-Minute Local Business Digital Marketing Strategy

For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change … and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]
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How to Update Google and Other Listings When You Move to a New Address

If your business moves to a new address, you must properly update your listings on Google, Yelp, Apple and more. Here's a quick checklist to help you out.
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GDPR for Local Businesses

So you’re marketing your local business online. Awesome, but are you doing it legally? What you don’t know can hurt you. Join Eric Shanfelt, Founder & CEO of Local Marketing Institute, for a quick and focused overview of what you need to know about GDPR. Links mentioned in the video: https://localmarketinginstitute.com/ http://www.localbusinessmarketingsummit.com/ https://localmarketinginstitute.com/iubenda
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Basic and Free Local Digital Marketing Strategyvideo

A Basic and Free Digital Local Marketing Strategy

I had the chance to meet with several local business owners last week while on vacation in Kauai. These business owners didn’t want to rapidly expand their business and thus didn’t want to be aggressive with their digital marketing. But they all wanted to cover the fundamentals without spending a ton of time and money. […]
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