Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Google My Business Ranking Factors

Google My Business Ranking Factors for 2020

Discover the factors that impact Google My Business rank. Learn the impact of recent algorithm changes and you must do to be seen in a Google local search.

GMB Tools Demo – Better Google My Business Management

Better manage, optimize and report on your Google My Business listings with GMB Tools. Get an inside look at how it works for local businesses and agencies.
Happy Dance

Local Marketing Institute Is Now Free!

Yes, you read that right ... we've eliminated the paid membership for Local Marketing Institute. All of our training videos are now...

How to Claim and Optimize Your Apple Maps Listing (Updated)

If you’re a business who serves customers face-to-face, you need to claim and optimize the Apple Maps listing for your business. Why worry about Apple...
Google My Business Checklist

Ultimate Google My Business Optimization Checklist

Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search,...
Set Your Holiday Hours

How to Set Holiday Hours in Google My Business, Yelp and Bing

It's important for local businesses to set holiday hours in their online business listings. Here's how to do it Google My Business, Yelp and Bing.

Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
15-things-rank-google-2019

15 Things You Must Do to Improve Your Google My Business Rank in 2019

From posts, videos and Q&A, to reviews, inbound links and behavioral signals, this webinar will help you improve your Google My Business rank in...

Facebook Location Pages Versus Local Business Pages

Facebook location pages are NOT the same as local business pages. If you have more than one location, you should make the switch. Here's how to do it.
How to Optimize a Local Business for Voice Search - Alexa, Siri and Google

How to Optimize for Local Business Voice Search – Alexa, Siri, and Google

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.

Local Marketing Institute is now FREE!