Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
GMB Post Updates, Different GMB Pins, Apple Maps / Siri, Open Graph
Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.
Google 2-Pack, Meta Tags, 3rd Party Review Sites, Good SEO Help
Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business,...
GMB Performance Report, iOS 14 Facebook Ads, Google Map Stacking
Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business,...
GMB Spam / Messaging / Images, Bing Drops Yelp, Website Speed and More
Watch this week's Q&A session: GMB spam / messaging / images , Bing drops Yelp reviews, website speed, phone numbers and more.
GMB Reports, Negative Reviews, Fake Yelp/Facebook Reviews and More
Watch this week's Q&A session: GMB performance reports, negative reviews, fake Yelp/Facebook reviews, link shorteners, UPS mailboxes and more.
Two New Local Search Ranking Studies for 2021
Whitespark and Rankings.io released two new local search ranking studies. Learn what really works to help your business get found on Google.
Upgraded GMB Listings, Geotagging Photos, DuckDuckGo, GMB Support Options and More
Watch this week's Q&A session about upgraded GMB listings, geotagging photos, DuckDuckGo, GMB support options, video posts and more.
How a Local Business Should Respond to Negative Reviews
It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and you can...
Ecommerce 101 for Local Businesses
Learn how local businesses can get started with ecommerce, integrate with their POS system, and also sell across Facebook, Instagram, Google and Amazon.
Local Marketing Week in Review – May 8, 2020
Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.