Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

Local Marketing Institue Q&A Session July 23, 2021

Slower Google email support. GMB review enhancements. Why searches rank in Google. Facebook pushing WhatsApp. New Apple Business Register and more!

Local Marketing Institute Q&A Session July 16, 2021

GMB Chat available again, new app Yelp Audiences, local advertising on TikTok, NextDoor going public, geotagging photos, privacy page resources and more!

Local SEO and Marketing Q&A Session July 9, 2021

Stricter penalties for losing reviews with review gating, showing source in Messages from Posts on GMB, Apple Maps, Syncing Bing with GMB, and more!
Should You Geotag Photos?

Should You Geotag Photos to Rank Higher in Local Search?

What is geotagging and should local businesses geotag photos to rank better in Google My Business and organic web search results?

Local SEO and Marketing Q&A Session June 25, 2021

Q&A now showing up on GMB searches. Are reviews a ranking factor? Optimizing business for Apple Maps, Schema Markup and more!

Local SEO and Marketing Q&A Session June 18, 2021

How many use Apple Maps? New iOS privacy features, user experience becoming Google ranking factor, GMB Ads and more!

Local SEO and Marketing Q&A Session June 4, 2021

Fake reviews getting attention, Moz acquisition, GMB shortnames going away, products in GMB listings, merge or rename listings and more.

Local SEO and Marketing Q&A Session May 21, 2021

Google Merchant, age of a GMB, how to update Streetview, advanced verification issues, will Apple maps improve or overtake Google and more.

Local SEO and Marketing Q&A Session May 14, 2021

Missing GMB listings from dashboards, click to call and dynamic ads issue, Facebook page not showing reviews, ADA compliance and more.

Local SEO and Marketing Q&A Session May 7, 2021

GMB and 2-hour radius, update Yext for old listings, Geofence set up, one star only rating removal, UTM tracking set up and more.

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