Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Negative Reviews Online

How a Local Business Should Respond to Negative Reviews

It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and...
Ecommerce for Local Businesses

Ecommerce 101 for Local Businesses

Learn how local businesses can get started with ecommerce, integrate with their POS system, and also sell across Facebook, Instagram, Google and Amazon.
Week in Review

Local Marketing Week in Review – May 8, 2020

Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.
Whitespark Google My Business Management Service

Google My Business Management Service

You can manage a GMB listing yourself, but you could also use a Google My Business management service to do it for you better and more cost-effectively.
Week in Review

Local Marketing Week in Review

What's happening with Google My Business, other key listings with COVID-19 changes, Facebook promoting gift cards, local search rank volatility.
Week in Review

Local Marketing Week In Review

Podcast launch, new schema tags, Nextdoor and gift cards, YouTube Video Builder, Facebook SMB grants, Google ad grant details, Google LSAs COVID options.
Optimize for Local Voice Search

How to Optimize for Local Voice Search on Alexa, Siri, Google and Cortana

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
Yelp Reviews

How to Ask for Yelp Reviews without Getting in Trouble

Getting reviews on Yelp isn't easy, but here are some practical tips to get more Yelp reviews without violating its terms of service.
Google Temporarily Suspends Reviews and Q&A

GMB Reviews and Q&A Temporarily Suspended

Google sends home support staff causing new reviews, review replies and Q&A to be temporarily shut down. Edits and verifications are also affected.

How Coronavirus Impacts Your GMB Listing, Facebook Page and Email

Coronavirus is hitting all local businesses. Here's what you need to do with your Google My Business listing, Facebook business page and email marketing.

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