Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.
Wix-Weebly-Squarespace-bestvideo

Wix, Weebly, Squarespace and WordPress – Which Is Best?

A good website is critical to any local business, but which platform should you use? There are several website builders from companies like Wix, Weebly, Squarespace and GoDaddy. You could build your website using WordPress. You could even build a website using Google My Business. During this session, Eric Shanfelt, Founder of Local Marketing Institute, […]
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Google My Business Guide

Ultimate Google My Business Optimization Checklist

Last Updated April 10, 2019Google My Business (GMB) is the most important online listing for any local business. It drives the local business search...
Set Your Holiday Hoursvideo

How to Set Holiday Hours in Google My Business, Yelp and Bing

It's important for local businesses to set holiday hours in their online business listings. Here's how to do it Google My Business, Yelp and Bing.
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Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
15-things-rank-google-2019video

15 Things You Must Do to Improve Your Google My Business Rank in 2019

From posts, videos and Q&A, to reviews, inbound links and behavioral signals, this webinar will help you improve your Google My Business rank in...
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Facebook Location Pages Versus Local Business Pages

Facebook location pages are NOT the same as local business pages. If you have more than one location, you should make the switch. Here's how to do it.
How to Optimize a Local Business for Voice Search - Alexa, Siri and Googlevideo

How to Optimize for Local Business Voice Search – Alexa, Siri, and Google

More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
email-preview-textvideo

How to Get More Opens with Email Preview Text

Email preview text can make the difference between your email being opened or ignored. We all know about the "from" and "subject" lines in...
Rank-Well-Address-Hide-Addressvideo

Local Search Strategies for Hiding Your Address

For a variety of reasons, you may want to hide your business address, but still rank well in local search. Maybe you're a service area business (landscaper, plumbing / HVAC, cleaning business, etc.) and don't want customers coming to your actual office. Maybe you're a home-based business and don't want your home address shown publicly […]
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30-Minute Complete Local Digital Marketing Strategyvideo

30-Minute Local Business Digital Marketing Strategy

For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]
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