A good website is critical to any local business, but which platform should you use? There are several website builders from companies like Wix, Weebly, Squarespace and GoDaddy. You could build your website using WordPress. You could even build a website using Google My Business. During this session, Eric Shanfelt, Founder of Local Marketing Institute, […]
Last Updated February 6, 2019 Google My Business (GMB) is the most important online listing for any local business. It drives the local business search...
It's important for local businesses to set holiday hours in their online business listings. Here's how to do it Google My Business, Yelp and Bing.
Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
From posts, videos and Q&A, to reviews, inbound links and behavioral signals, this webinar will help you improve your Google My Business rank in 2019. The action items we’ll cover in this webinar are derived from the annual Local Search Ranking Factors report released just a few days ago. The top local marketing experts in […]
Facebook location pages are NOT the same as local business pages. If you have more than one location, you should make the switch. Here's how to do it.
More people use voice search to find local businesses. Here is how to optimize for local business voice search on Alexa, Siri, Google and even Cortana.
Email preview text can make the difference between your email being opened or ignored. We all know about the "from" and "subject" lines in...
For a variety of reasons, you may want to hide your business address, but still rank well in local search. Maybe you're a service area business (landscaper, plumbing / HVAC, cleaning business, etc.) and don't want customers coming to your actual office. Maybe you're a home-based business and don't want your home address shown publicly […]
For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]