Eric Shanfelt

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

Inbound Links, Press Release Services, Home-Based Businesses

This week, Craig Mount of Classy Brain joins us to talk about inbound link strategies he’s doing for local businesses using public relations /...

GMB Reports, Negative Reviews, Fake Yelp/Facebook Reviews and More

Watch this week's Q&A session: GMB performance reports, negative reviews, fake Yelp/Facebook reviews, link shorteners, UPS mailboxes and more.

Two New Local Search Ranking Studies for 2021

Whitespark and Rankings.io released two new local search ranking studies. Learn what really works to help your business get found on Google.
Local Marketing and SEO Q&A

Upgraded GMB Listings, Geotagging Photos, DuckDuckGo, GMB Support Options and More

Watch this week's Q&A session about upgraded GMB listings, geotagging photos, DuckDuckGo, GMB support options, video posts and more.
Negative Reviews Online

How a Local Business Should Respond to Negative Reviews

It’s inevitable … you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and you can...
Ecommerce for Local Businesses

Ecommerce 101 for Local Businesses

Learn how local businesses can get started with ecommerce, integrate with their POS system, and also sell across Facebook, Instagram, Google and Amazon.
Week in Review

Local Marketing Week in Review – May 8, 2020

Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.
Whitespark Google My Business Management Service

Google My Business Management Service

You can manage a GMB listing yourself, but you could also use a Google My Business management service to do it for you better and more cost-effectively.
Week in Review

Local Marketing Week in Review

What's happening with Google My Business, other key listings with COVID-19 changes, Facebook promoting gift cards, local search rank volatility.
Week in Review

Local Marketing Week In Review

Podcast launch, new schema tags, Nextdoor and gift cards, YouTube Video Builder, Facebook SMB grants, Google ad grant details, Google LSAs COVID options.
Local Marketing Institute

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