Craig is the founder of the digital marketing company Classy Brain, based in Colorado. He also co-created the structured data resource Steal Our JSON-LD. He’s been working in digital marketing since 2009, focusing primarily on Local SEO. He is a Product Expert for Google My Business; a Local Search Expert on Local Search Forum; a Moderator at Local U, and writes for Search Engine Land. You can find him on Twitter or at the Local Search Forum. In his free time, he makes handmade, small-batch peanut butter at Nerdy Nuts. It's delicious and everyone should buy some.