Attorney Summit

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attorney-summit-2019-chris-dreyervideo

The Good, Bad and Ugly About Online Legal Directories

Legal directories, whether you like them or not, generate leads and drive SEO traffic to your practice. Pulling from more than a decade of experience digital marketing for attorneys, Chris Dryer, presents 20 tactics to get more out of law firm directories. He explains how legal directories impact your Google My Business rankings through backlinks, […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-gyi-tsakalakisvideo

Measuring the True ROI of Digital Marketing

How do you figure out if your law firm’s advertising and marketing investments are working? Gyi Tsakalakis, a former lawyer himself, dives into marketing attribution and measurement protocols that work best for law practices. In other words, how to track clicks to fees. Gyi discusses how attorneys can implement systems, processes, and tools to track […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-panel-discussionvideo

Four Law Firms That Do Customer Reviews the Right Way

This panel of experienced marketers specializing in the legal space, Conrad Saam of Mockingbird, Guy Tsakalakis of AttorneysSync and Chris Dryer of Rankings.io, offer real-world examples of law firms who are managing reviews the right way. They address key issues in review management: How to deal with negative reviews…including the irrational lunatics How to handle […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-joy-hawkinsvideo

How to Spot and Fight Google My Business Abuse

The legal market is one of the worst offenders of Google My Business spam and scams. Unfortunately, this junk (or “crap on the map” as Joy Hawkins calls it) overshadows legitimate attorney business listings. In this session, Joy calls out the different types of spam that are rampant in the legal space, including lead generation […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-nate-brunsvideo

Google Ads Tips and Tricks for Attorneys

You’ve heard and possibly used some of the arguments against Google Ads: “We’re performing well on search engines organically, so why pay to advertise?” “It’s too expensive. We can’t afford it.” “Google ads don’t convert for my law firm anyway.” Rather than dismiss them, let’s understand Google Ads better and the variety of ways they […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-conrad-saamvideo

How to Avoid Getting Screwed by Agencies

Maintaining full access to and ownership of your firm’s marketing data and online properties is critical, whether you work with a marketing agency or not. So, why is it any different when you hire an agency to help market your business? Unfortunately, many attorneys are getting “screwed” by their agencies because they don’t know the […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-seth-pricevideo

Content, Links and Organic SEO Impact on Your Google My Business Rank

A quality website with authoritative content is a monumental factor in determining who shows up in local search results, especially in the highly competitive legal space. Seth Price, a lawyer himself, understands the special nuances legal marketers need to win with organic SEO. In this session, Seth examines four key areas that influence your Google […]
To access this post, you must have a VIP Pass or Digital Marketing for Attorneys Summit Pass.
attorney-summit-2019-ernie-svensonvideo

Trust: The Key to Building a Legal Business Online and Offline

It’s hard to keep up with all the changes and new strategies to market your law practice in an ever-changing digital world, right? So, go with the latest fixes and get-rich-quick schemes? No. Marketing your law business is no different than how you operate it. It’s all about the long game…based on trust with your […]
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