Digital Advertising

google-analytics-how-people-find-website

How are people finding your local business website?

Local Marketing Institute recommends that local businesses implement Google Analytics on their website if they haven't already. It's free and allows you to learn...
Inexpensive Digital Marketing Strategy

An Inexpensive Digital Marketing Strategy for Local Businesses

Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...

6 Tips to Reduce Facebook Ad Cost for Local Businesses

We know that many local businesses will run Facebook ads this holiday season. But before you spend more money, be sure to check out this...
Local Search Ad Blocking

Why Ad Blocking Makes Local Search Even More Important

With so many people using ad blocking software, you can no longer rely on buying your way into local search results. But there is...
Store Visits

Google and Facebook Store Visits Are Only Estimates

Google and Facebook tell you when their ads drive store visits in the hope that you'll spend more money. But don't just take their...

How to Build a Bigger Email List | Facebook Canvas Ads | Mobile Website...

Here's what's happening this week in local business digital marketing. We continuously sift through dozens of articles, share only the most important issues with...
Facebook and Google Changes

How 3 Big Changes at Facebook and Google Affect You

Facebook and Google just made three big changes to search results and the Like button. Here's how these will affect your local business and what...
Remarketing

Facebook and Google Remarketing for Local Businesses

Want better results from your online advertising? Use Facebook and Google remarketing with people who have already visited your website. Simply put, remarketing lets you advertise...