Facebook Ad Placement for Local Businesses
Digital marketing expert, Brett McHale, demonstrates how to optimize Facebook ad placements for local businesses in this Local Marketing Institute Office Hours webinar. Here...
Google Ads Tips and Tricks for Attorneys
You’ve heard and possibly used some of the arguments against Google Ads: “We’re performing well on search engines organically, so why pay to advertise?”...
Local Facebook Ads Made Simple
Dennis Yu, CTO of BlitzMetrics is one of the leading Facebook advertising experts. He joined Eric Shanfelt to discuss how to create effective Facebook...
How are people finding your local business website?
Local Marketing Institute recommends that local businesses implement Google Analytics on their website if they haven't already. It's free and allows you to learn...
An Inexpensive Digital Marketing Strategy for Local Businesses
Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...
6 Tips to Reduce Facebook Ad Cost for Local Businesses
We know that many local businesses will run Facebook ads this holiday season. But before you spend more money, be sure to check out this...
Why Ad Blocking Makes Local Search Even More Important
With so many people using ad blocking software, you can no longer rely on buying your way into local search results. But there is...
Google and Facebook Store Visits Are Only Estimates
Google and Facebook tell you when their ads drive store visits in the hope that you'll spend more money. But don't just take their...
How to Build a Bigger Email List | Facebook Canvas Ads | Mobile Website...
Here's what's happening this week in local business digital marketing. We continuously sift through dozens of articles, share only the most important issues with...
How 3 Big Changes at Facebook and Google Affect You
Facebook and Google just made three big changes to search results and the Like button. Here's how these will affect your local business and what...