Digital Advertising

Facebook Remarketing Strategies for Local Businesses

Facebook Remarketing Strategies for Local Businesses

Facebook remarketing helps local businesses reach customers more cost effectively than other advertising options. Craig Mount shows you how to do it.
Week in Review

Local Marketing Week In Review

Podcast launch, new schema tags, Nextdoor and gift cards, YouTube Video Builder, Facebook SMB grants, Google ad grant details, Google LSAs COVID options.
Google Update

Google Update: Car Dealer Listings, Events Removed, Image Reviews

New GMB guidelines for car dealers, event visibility in maps, local service ads for personal injury lawyers, drama around GMB images being reviewed.
Best Practices for Google Local Services Ads

Best Practices for Google Local Services Ads (LSAs)

Google Local Services Ads expert, Tom Waddington, show you where LSAs are available, how to best set them up, how ads rank in search and more.

Zenreach Demo – WiFi Marketing for Local Business

WiFi marketing is a big opportunity for local businesses, but few companies do it right. Learn what's new and see how Zenreach takes WiFi to the next level.

WordStream Demo – Local PPC Ad Management

Get a behind-the-scenes look at exactly how WordStream works and how it helps manage local display and PPC campaigns on Google, Facebook and Bing.

Facebook Messenger Marketing for Local Business

7 Facebook Messenger and ad hacks to generate remarkable engagement boosts and cost savings on Facebook ads.

Blip Billboards Demo – Digital Billboard Advertising

Digital billboard advertising is coming on strong combining both digital and real-world advertising. The technology has changed recently and advertising on digital billboards is now...
Localized Social Marketing Multi-Location Businesses

Localized Social Marketing for Multi-Location Businesses

Localized Social Marketing (LSM) is a critical strategy for multi-location businesses. With LSM, national chains and franchises focus on building online presence and engagement with...
How To Optimize Facebook Ad Placement For Local Businesses

Facebook Ad Placement for Local Businesses

Digital marketing expert, Brett McHale, demonstrates how to optimize Facebook ad placements for local businesses in this Local Marketing Institute Office Hours webinar. Here...

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