It’s critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According to the LSA study, only 28% turned to offline sources when ready to purchase — including family and friends! Making sure that people can find your local business is step one. Local Marketing Institute (LMI) has a free checklist that can help you get started with SEO right here.
To learn more about where customers search when ready to make a purchase, see this article.