Welcome to the very first episode of Local Marketing Institute Talk! In this episode, we’ll talk about the big digital marketing trends for local businesses in 2016.
There will continue to be big changes in local search in 2016. Local search is no longer just about Google anymore. People are searching on many different sites, apps, and devices now. Search results pages will continue to change, and customer reviews will gain even more importance. Find out what these changes mean to your digital marketing strategy. The answer may surprise you!
Facebook is making a big push into local business, and that will only accelerate in 2016. Facebook has launched messaging and customer relationship management (CRM) changes to your Facebook page. And did you know that Facebook has also launched a local business search website to compete with Google? You’ll definitely want to know about these changes.
One of the biggest digital marketing trends in 2016 is the rise of business recommendation services. You probably already know about Angie’s List and HomeAdvisor. But did you know that you can now also sell your services through both Google and Amazon? Learn more about how Amazon Home Services and Google Home Service Ads are going to change the digital marketing landscape for many local businesses.
Local advertising through Google and Facebook will become even more important in 2016. Most local businesses haven’t fully taken advantage of the opportunities here. As a bonus, you’ll also learn how to reach potential customers on YouTube and Instagram.
Finally, we’ll take another look at mobile. Although mobile is certainly not a new digital marketing trend in 2016, it has never been more important. Discover why you MUST have mobile responsive websites and emails if you hope to really be effective with marketing your local business.
Watch the video below for this edition of LMI Talk.