Digital Marketing Tools and Training for Local Business

Join Local Marketing Institute today and get FREE access to video training, resources and tools specifically for local businesses and agencies. Get more customers and grow your business!

Does Your Digital Marketing Work?

  • Can people find me in local search?
  • Does my website really work?
  • How can I get better online reviews?
  • Am I wasting time on social media?
  • What's the best way to advertise online?
  • How do I use email to drive business?
  • Is my agency is doing what it should?
  • How can I protect my online reputation?

We Help Local Businesses and Agencies


Learn what really works to get more customers and grow your business … and what your agency should be doing for you


Stay up-to-date with changes in local marketing. Discover new tools and strategies to serve your clients and build your agency


Discover marketing tactics for both corporate marketing and franchise / location operators and how they can best work together

What's New

Under the Hood with Blip Billboardsvideo

Under the Hood with Blip Billboards Digital billboard advertising is coming on strong combining both digital and real-world advertising. The technology has changed recently and advertising on digital billboards is now...
Localized Social Marketing Multi-Location Businesses

What Localized Social Marketing Means for Multi-Location Businesses

Localized Social Marketing (LSM) is a critical strategy for multi-location businesses. With LSM, national chains and franchises focus on building online presence and engagement with...

How to Claim and Optimize Your Apple Maps Listing (Updated)

If you’re a business who serves customers face-to-face, you need to claim and optimize the Apple Maps listing for your business. Why worry about Apple...
Under the Hood with CallRailvideo

Under the Hood with CallRail

Call tracking is a critical tactic for local businesses. This in-depth demo shows how CallRail manages call tracking and dynamic number insertion (DNI).

How to Get a Google One Box for Your Local Business

A Google one box is a special search results box that shows up when someone does a local keyword search and only one business...

What Our Members Say

Daniel Barbour

"Local Marketing Institute has become the most important resource for me in the fast-changing industry of local marketing."

Geri Wilson

"The most valuable local SEO learning experience. It's all about nuts and bolts, giving me tools to use today."

Paul Mueller

"LMI takes complicated subjects and distills them into bite-sized actionable information that we can immediately implement."

Frequently Asked Questions

What is the best digital marketing strategy for a local business?

Learn the fundamentals of local digital marketing and how everything fits together: SEO, reputation, your website, email, social and digital advertising.

How do I create and optimize a Google My Business listing?

Google My Business is the most critical search engine listing you can have. Use this comprehensive checklist to claim, optimize and get help with your listing.

How do I build and protect the online reputation of my business?

Online reviews are the lifeblood of any local business. Learn how to improve your online reputation, local search rank and customer acquisition.

How do I get more links to my local business website?

Inbound links to your website boosts your Google rank and improves trust with your customers. Check out these 14 link building tips.

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