Local Marketing Institute – Digital Marketing Tools & Training

Digital Marketing Training for Local Business

Dive into our FREE library of training videos on Google My Business, local search, ratings & reviews, social media, digital advertising and more. Learn effective and trustworthy digital marketing strategies from the best local marketing experts in the world.

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Ask Ben Anything About Google My Business

Google My Business Ben Fisher

Have questions about your local Google My Business listing? Dealing with spam, improving visibility, or solving problems? Ben Fisher has the answers.

Don’t Make These Reputation Management Mistakes

Reviews Eric Shanfelt

Watch this quick video and see how to avoid two big reputation management mistakes: asking non-customers for reviews and review gating.

How Consumers Use Local Business Reviews in 2020

Reviews Myles Anderson

The latest Local Consumer Review Survey is out. How do customers use local business reviews in 2020 and what should you do? There are a few surprises!

Planning Content to Rank in Local Search and Drive Business

Websites Frank Olivo

A straightforward method to plan, create and leverage content for local search that will help you rank better and convert more visitors into customers,

Zenreach Demo – WiFi Marketing for Local Business

Email / Messaging Kai Umezawa

WiFi marketing is a big opportunity for local businesses, but few companies do it right. Learn what's new and see how Zenreach takes WiFi to the next level.

Google My Business Ranking Factors for 2020

Google My Business Eric Shanfelt

Discover the factors that impact Google My Business rank. Learn the impact of recent algorithm changes and you must do to be seen in a Google local search.

Google My Business Tools

Save countless hours with enhanced GMB analytics, blocking unwanted updates, auto-responding to reviews and much more.

Google My Business Checklist

Use this comprehensive Google My Business checklist to claim, optimize and get help with your GMB. No registration required!

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For Local Businesses and Agencies

LOCAL BUSINESSES

Learn what really works to get more customers and grow your business … and what your agency should be doing for you

MARKETING AGENCIES

Stay up-to-date with changes in local marketing. Discover new tools and strategies to serve your clients and build your agency

CHAINS / FRANCHISES

Discover marketing tactics for both corporate marketing and franchise / location operators and how they can best work together

Can people find me in local search?
Does my website really work?
How can I get better online reviews?
Am I wasting time on social media?

What's the best way to advertise online?
How do I use email to drive business?
Is my agency is doing what it should?
How can I protect my online reputation?