Local Marketing Institute – Digital Marketing Tools & Training

Digital Marketing Training for Local Business

Dive into our FREE library of training videos on Google My Business, local search, ratings & reviews, social media, digital advertising and more. Learn effective and trustworthy digital marketing strategies from the best local marketing experts in the world.

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Google My Business Ranking Factors for 2020

Google My Business Eric Shanfelt

Discover the factors that impact Google My Business rank. Learn the impact of recent algorithm changes and you must do to be seen in a Google local search.

GMB Tools Demo – Better Google My Business Management

Google My Business Eric Shanfelt

Better manage, optimize and report on your Google My Business listings with GMB Tools. Get an inside look at how it works for local businesses and agencies.

Local Marketing Institute Is Now Free!

Announcements Eric Shanfelt

Yes, you read that right ... we've eliminated the paid membership for Local Marketing Institute. All of our training videos are now...

How to Get Reinstated After a Google My Business Suspension

Google My Business Ben Fisher

Getting reinstated after a Google My Business suspension can be done if you follow the right process. Ben Fisher shows you exactly how it works.

WordStream Demo – Local PPC Ad Management

Advertising Navah Hopkins

Get a behind-the-scenes look at exactly how WordStream works and how it helps manage local display and PPC campaigns on Google, Facebook and Bing.

The Evolution of Local Business Reviews

Reviews Mike Blumenthal

Local business reviews have evolved drastically over the years. Learn how reviews have changed and what those changes mean for your business.

Google My Business Tools

Save countless hours with enhanced GMB analytics, blocking unwanted updates, auto-responding to reviews and much more.

Google My Business Checklist

Use this comprehensive Google My Business checklist to claim, optimize and get help with your GMB. No registration required!

Join Our Facebook Group

Connect with other local businesses and marketers and for advice, support, and critiques on your local marketing efforts.

For Local Businesses and Agencies

LOCAL BUSINESSES

Learn what really works to get more customers and grow your business … and what your agency should be doing for you

MARKETING AGENCIES

Stay up-to-date with changes in local marketing. Discover new tools and strategies to serve your clients and build your agency

CHAINS / FRANCHISES

Discover marketing tactics for both corporate marketing and franchise / location operators and how they can best work together

Can people find me in local search?
Does my website really work?
How can I get better online reviews?
Am I wasting time on social media?

What's the best way to advertise online?
How do I use email to drive business?
Is my agency is doing what it should?
How can I protect my online reputation?